Designing with Type by James Craig

Author:James Craig [Craig, James]
Language: eng
Format: epub
ISBN: 978-0-8230-1413-2
Publisher: Crown Publishing Group
Published: 2012-05-01T16:00:00+00:00

NOTE l What you see on the monitor will seldom match the printed piece. Always refer to an industry swatchbook such as a Solid Color Specifier or Tint Specifier for an accurate color reference.

2 | Tints can be used to create the effect of additional colors.

3 | Readability is affected by the typeface, type size, and tint.

4 | Reversed type in various sizes and backgrounds

Reversing

Reversing, also called knocking out, is when type is dropped out of a background color, tint, illustration, or photograph.

When reversing type, special considerations must be given to selecting the right typeface (4). Normally, when type is printed black on white, the black ink tends to spread, making the strokes heavier. This is called ink squeeze. When the type is reversed, the ink now spreads into the white areas, making the strokes narrower and in some extreme cases nonexistent.

Reversing type is a common means of creating emphasis. However, this effect has potential drawbacks. When reversed, text type has a tendency to sparkle and long passages may go unread. This precaution is not meant to suggest that you should avoid reverse type, but may serve as a warning against using small typefaces or typefaces having exceptionally fine strokes or serifs, such as Bodoni.

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